Two years of lockdowns have affected even the most well run of businesses, and sadly not always for the better.
The war in Ukraine with all its economic disruption and added costs to the UK economy will not have helped.
Recognising the difficulties facing firms in Uttlesford, the district council recently launched an initiative to boost footfall on local high streets – ours among them.
SHOT IN THE ARM FOR HIGH STREETS
Launched with a series of adverts in regional newspapers, the Discover Uttlesford campaign centres around a website and mobile app designed to help our businesses put their best foot forward and boost their bottom line.
Stansted Mountfitchet features on both these digital assets, with much of the content being driven by firms and enterprises familiar to our readers.
In March, the owners of Bear & Eden, Brohmon, the Cork House and the Lower Street Brasserie, among others, found themselves in front of a film crew offering them an opportunity to pitch the best they have to offer to an audience outside the district.
Adverts highlighting towns and villages in Uttlesford have been placed in the Herts Advertiser, the Ipswich Star and East Anglian Daily Times with the expectation that footfall will be driven to key attractions in places like Stansted by visitors from outside their immediate area.
“The app offers a free platform for businesses to promote themselves directly to people’s phones,” explains District Councillor Neil Reeve, a driving force of the initiative.
GET THE APP
On it you will find a host of offers and information relating to attractions in Stansted and other local villages and towns.
Alternatively you can seek out the website www.discoveruttlesford.co.uk.